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Julian Bray provides: Opinion, comment, forward thinking speculation, keynote presentations and workshops for corporate organisations on Travel, Cruise & Aviation: conflict zones, terrorist impact, drone (UAV) issues, safety (black boxes, emergencies), airline operations, aviation finance, political implications, and all forms of incident risk. He operated at board level with several airline and aviation groups, including Alitalia, British Island Airways, British Airways, Galileo , British Aerospace, Skyways, former CEO City firm Leadenhall Assoc. Founder CNS City News Service. Director NTN Television News (joint co. with ITV Wales TWW) Debretts People 2017 and in launch edition of PRWeek Black Book. Journalist and Broadcaster. After-dinner speaker and presenter.

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Thursday, 11 March 2010

If I'm politically brushed aside then everyone else is too!



If I'm politically brushed aside then everyone else is too!

I admit blog posts have dropped off lately, just as the u-stream Duckhouse Daily video has risen in popularity and now videocast in the USA. It's not that I have given up on the printed word but I get the distinct feeling politicians have given up on 'collective me' the down trodden voter! Let me explain.

Years ago the Kleeneze brush salesman would arrive on the doorstep knock on the front door and by the time my Mum arrived, he would have had his well polished suitcase full of wax polish, cleaners, brushes and other delights neatly and professionally displayed on the doorstep.
Last week the 21st century version of the Kleeneze sales man arrived. A plastic bag pushed through the letter box containing a Readers Digest sized well thumbed catalogue, partially filled in order forms and a note from Natalie (who the hell is she?) asking me to leave the catalogue outside on the step for collection. Three days later the catalogue remained on the step so it and all enclosures found their way in to the 21st Century green recycling bin. 

So what has all this got to do with politicians and the general election? The Kleeneze man of old knew his limited range of products inside out and could demonstrate in detail what each was for. He listened to the needs of the potential customer, considered the information then offered solutions, all the time building up a relationship and trust.

The modern counterpart the well thumbed catalogue unrequested and randomly pushed through the letterbox, is so impersonal. No one has asked me if I want to look at the book of delights or buy the rebadged product (always cheaper at my local ASDA super/hypermarket), but first leaving my credit card details on  the front doorstep for all to see.. 

You see where I am going with all this?

Political parties no longer offer or sell (in terms of explaining) a viable service or series of policies, the electorate in turn, no longer bothers to vote (around 30 percent of those ENTITLED to vote do, but many of the votes recorded as  postal votes are dubious; so we'll say the real voter count is around 20 per cent).  Voter fraud is always highest in racially concentrated areas where many of the older generation still cannot read and write in English and allow 'agents' or trusted 'elders' to determine who should be supported and block vote on their behalf....

Well politican persons, consider that you are represented in my mind by the 21st Century Kleeneze approach. A well thumbed (germladen?) pocket sized catalogue, you can't keep in your pocket, but ordered to leave on your doorstep for days on end (might as well pin a large notice for the local bad lads saying I'm out, door open, help yourself!)  You need to regain some of the traditional Kleeneze Doorstep Bush salesman skills. This may help:

These are my simple demands: I want to be treated as an adult. I really want to know and understand your policies. I want you to be honest. The first two are simpe the third might take a couple of generations or so.. but above all I need to be satisfied you have and can demonstrate the skill and experience to carry out your policie
  
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Julian Bray

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