Oh what a Horlicks! How was it for you? You'd be forgiven for thinking the whole thing was over, done and dusted. The day 3 Labour big press conference was a shambles with the platform party poorly briefed on issues, Lord Mandleson making snide aside jokes on marriage and the role of the leaders wife. Gordon Brown under layers of makeup, looking increasingly stressed if not unwell and the lighting scheme giving Alistair Darling an amazing purple barnet. He could have come straight out of an experimental Dr Who ...The Farewell of the Darlingeks.
Cleggys pop style roadie tour bus was not much better, clad in a garish livery with a couple of Star Wars refugees on the side ...on a closer look it is young Luke Cleggwalker with an older father figure ....the images are fading fast...meanwhile in Apollo 1,2,3 &4 is Captain Cameron, travelling at warp factor 8, or is that sunscreen?
Managing to spend a total of 70 minutes in Norfolk before re-entering a non liveried white private jet (the type they use in rendition flights) and jetting off to.....Cornwall!
The amusing thing is the presentational style of some of the main contestants. I say some of them as a few who should know better have no no presenational talents whatsoever, the use of the word 'contestants' is deliberate as well. The introduction of the three set piece TV debates (the first debate will be staged on ITV on 15th April) will help to completely screw the dynamic of local candidates and have a major influence on national trends.
This should not be underestimated and hopefully the lessons from the USA have been considered.
The other major factor is the influence of social media. Big namer politicians are now piling in, particularly the immediacy of Twitter is having an impact, but politicians have yet to grasp what it really is all about and have little time to build a core of influential followers.
In this case it isn't a numbers game, the quality of followers have a major beearing and unless time is spent weeding out the spambots and multi-level- marketing - I can make you rich - merchants. Little practical advantage will be gained and possible damage sustained by the hapless candidate.
Just under a month of this and still no guarantee that we will not be saddled with a hung parliament and possibly have to go through the whole sorry saga again in 6 months time! AAAAAARRRRRRRGGGGGGHHHHHH!
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