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Julian Bray provides: Opinion, comment, forward thinking speculation on Travel, Cruise & Aviation: conflict zones, terrorist impact, drone (UAV) issues, safety (black boxes, emergencies), airline operations, aviation finance, political implications, and all forms of incident risk. Worked at board level with several airline and aviation groups, including Alitalia, British Island Airways, British Airways, Galileo , British Aerospace, Skyways, former CEO City firm Leadenhall Assoc. Founder CNS City News Service. Director NTN Television News (joint co. with ITV Wales TWW) Debretts People 2017 and in launch edition of PRWeek Black Book.
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Thursday, 22 April 2010
SkyTV Gets Its Bristols Out - 3 Men Go West –
SkyTV Gets Its Bristols Out - 3 Men Go West –
So here we are again and who will win round two of the series of General Election Debates? Unfortunately for SkyTV who first mooted the idea. The BBC and ITV are not to carry the debate live on terrestrial TV as to do that would variously upset the soap and footy fans, not to mention political balance cries from those left out... A major blow to Sky and no doubt will be long remembered when it comes to channel hosting and gateway charges…
But back to the candidates: the runners and riders.
James Gordon Brown, Labour Party, Prime Minister. (Yes James is his first name) missing an eye and failing sight in the other, serial nail biter, world weary lived in face, mobile bottom chin, prone to reeling off obscure facts and cannot even when forced provide what appears to be a genuine smile.
David Cameron, Leader Conservatives. Found to his cost that all the media training he has skipped over the years has now come home to roost. How do I know this? All PR men react the same way, always the bridesmaid never the bride, close to the event but not actually starring in it. Never had the opportunity to be truly centre stage in an independent forum and not with the full majesty and hype of a major TV event.
Nick Clegg Leader Liberal Democrats (LibDems) .Youth, tall good looking, confident knows a little about a lot so others need to dig under the well honed exterior shell. Good at soundbites and on the hoof voxpops (corrupted from voice of the people) street interviews.
Hopefully media advisors will have touched on the following:
Shoulder blades back and together –straightens spine and opens up chest cavity, expands lungs, take deep, deep breaths and try to make the voice come from the diaphragm and not simply the back of the throat
Only drink room temperature tepid water never chilled or with ice and only enough to wet the throat.
Take a few spoons of honey cough mixture immediately before the event or ideally a mild anaesthetic like Difflam Oral Rinse ( needs a Doctors prescription) throat gargle. So the latter is unlikely.
On stage skills front relentlessly follow and look at the camera even when the moderator or the other hopefuls on the rostrum are talking to you, this is not the real world and normal rules of etiquette do not apply.
Don’t crack rehearsed jokes, you need comedic timing and none of our trio have it.
Finally be yourself. Be honest, honesty shines through. Let the games continue….
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