|Faridah Hashim, at one time with Hill+Knowlton Strategies and a corporate PR, is joining the reformed and slimmed down Malaysia Airlines as head of corporate communications.|
Faridah Hashim, will join the Kuala Lumpur-based carrier on July 1, following a spell handling corporate communications of Asian telecom Axiata Group Berhad. She was previously a PR consultant with H+K in the UK although we have not been able to confirm this. Hopefully Faridah and her new bosses, will cast an eye over what appears to be her Facebook profile. Some of the postings, we have seen, (if this is her account) may be deemed 'problematical'...
Malaysia Airlines, controlled by the Malaysia government, continues to cope with the disappearance of Flight MH370 over the Indian Ocean in March 2014, a disaster that was followed in July by the Ukraine crash of Flight MH17, believed to be caused by a missile strike.
The airline named Christph Mueller, a German national, as its new CEO amid an overhaul. He announced the hire of Hashim, along with a new sales chief, today, noting the appointments will "provide important input towards shaping our new airline."
Sources: O'Dwyer USA, CNS
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